4 Steps To Choosing A Profitable Blogging Niche (2019 Guide)


Starting a blog is VERY exciting but you know what makes it even better?

Following a blueprint that others have used to become successful. There’s no need to reinvent the wheel.

That’s why I created this blogging crash course for beginners.

Before even buying your domain name, you need to figure out which niche you’re going to target.

In this guide, we’re about talk about how you go about picking a profitable niche.

This is a framework that I have followed myself. I’ve been able to build an authority blog that replaced my job income for the last two years.

And it just keeps growing and growing. So, if you want to learn how to do the same then this course is for you.

So, let’s get right into it.

But Really, What Is A Niche?

Well to put it very simply, a niche is basically a topic.

That’s it!

And the more specific that topic is, the higher your chance of success. Going too broad with your niche selection is one of the biggest mistakes you can make.

I can understand why most beginners make this mistake. It seems natural to go very broad on a topic.

But going too broad will kill your efforts before you even start.

It’s way easier to become the expert in a subtopic and do well in the search engines.

Plus, you’ll be considered an authority in that sub-niche.

Now, some persons might debate and say it’s best to go broad BUT that advice won’t work for new bloggers. So when you’re just starting your blog you must be very niched in order to break through the noise.

Okay, so what we’re going to do now is look at an example. I’ve chosen an example that everyone can relate to.

And that is the weight loss market.

This is a huge multibillion-dollar market with big authority sites, like:

These guys have endless budgets and hundreds of people writing their posts.

Plus, they have the brand authority to rank in Google. Now, if you’re going broad, you’re going to compete head-to-head against these media companies.

And it’s going to be very hard for a one-man team or even if a three-man team to compete in a broad niche market like weight loss.

To get traction to your blog in such a competitive niche, you MUST target a subcategory of that niche.

Going broad in this niche is basically shooting yourself in the foot.

Now remember this is just an example.

I selected this niche because it’s one of the most popular markets and everybody can relate to it.

Let’s begin.

Tip: Prefer watching the video tutorial for this guide? Press the play button below…

Targeting A Sub-Category of a Broad Blogging Niche

blogging niches 2019

Okay, let us look at some sub-niches of the weight loss market you can target.

  • Weight loss for busy moms

That right there is a perfect example of sub-category niche. If you’re experience in this field, you could start a blog that only target busy moms.

You could talk about inner workings of being a busy mom while trying to lose weight.  There are tons of content ideas that can be written around that topic.

Let’s look at another sub-niche.

  • Weight loss supplements for women

The supplements Market is growing every year. You can create an entire blog around that topic. You could research and review the ingredients that make up those supplements.

Do taste tests and give your feedback, readers love that stuff!

To compete in a competitive market, you must bring uniqueness to the table. And that uniqueness is you!

That’s how you break through the noise.

  • Weight loss for wedding prep

This is another big one.

You can start the weight loss blog that target women who are about to get married, it’s their big day.

So, it’s most likely that they want to be in the best shape as possible. You could create a blog centered around that.

Note: Even though you’re niching down it doesn’t mean you should go and name your blog WeightLossWeddingPrep.com.

Instead, you should start with a brandable name.

So that when you are ready to target more topics it doesn’t get weird. 🙂

Let’s drill down even further…

  • Weight loss diets for busy moms

You can talk about the nutrition aspect of trying to lose weight as a busy mom.

The hard task of balancing work, taking care of their family while trying to lose weight. If you have firsthand experience with this, that’s a fantastic niche to enter.

  • Vegan Diet/Plant-Based Diet for Weight Loss

The plant-based eating lifestyle is getting bigger and bigger every year.

This market is going to be one of the biggest sub-category in the nutrition/weight loss niche in the coming years. So, if you’re vegan and is very passionate about the lifestyle diet, you can create content around that.

  • Keto Diet For Weight Loss

This had a great run in 2018 and doesn’t seem to be slowing down any time soon. If you’re a big fan of this low-carb eating lifestyle then why not share it with the world?


The idea is to create helpful and valuable content around whichever sub-topic/niche you decide on.

Master that sub-niche and people will see you as THE authority.

When people see you as an authority, they trust you a lot more. As we speak, things are shifting big on the internet.

The currency of the internet is trust, if you can get people to trust you they will buy anything from you. BUT, you must never take advantage of that.

Don’t get people’s trust and misuse it.

You should create content and products that will help people to reach their goals, whether it’s their fitness, relationships or financial goals.

Whatever content you create for that niche should be actionable, useful and valuable.

This should give you some ideas on how to narrow down into a sub-niche from what was a broad niche.

Examples Of Niche Blogs That Are Crushing It

Theses are prime examples of blogs that actually “get it” in terms targeting a sub-topic.

They’re one of the biggest keto diet blogs right now. According to similar web, they get about 4 million visits per month.

That’s a vegetarian diet blog for busy people.

As the name suggests, it’s for persons who want to lose weight purely by changing up their diet.

This blog targets individuals who want to lose weight by adapting a vegan lifestyle.

See how they mastered their subcategory? That’s exactly you should do. You don’t have to go broad to have a successful blog.

4 Steps To Choosing A Profitable Blogging Niche 

So, let’s say you were able to narrow down and found your Niche.

How do you know if it’s profitable. In other words, how do you know if you will make money from it in the future?

That’s a very important question to answer. Without proper research, you won’t know.

Yes, you can go create a blog around a topic and start getting tons of traffic. But you might find yourself in a sticky position getting tons of traffic but struggling to make money from it.

So, here’s what you should do before you decide on a niche.

Step 1: Make Sure There Are Big Blogs In That Niche

Go to Google, search to see if there’s any authority sites in that niche.

So for example, if you are planning to target the vegan diet niche, type “vegan diet + blog”.

Look at the top 10 websites that are there. Look at the ones that are dominating the top 10 results. Spend some time and study them. See how much traffic they’re getting and how they are monetizing it.

If you’re seeing several sites dominating and competing there. It’s a good sign.

I know a lot of people try to run away from competition, but you should do the opposite.

Look, if there isn’t any competition, it means that there’s just not much money to be made there. And even if you can make some money, you won’t be able to scale your revenue.

It’s best to take a small percentage of a huge pie than have all the percentage of a small pie.

Step 2: Check To See If There Are Any Affiliate Programs Or Products To Promote

Always check if any affiliate products or programs are there to promote.

One of the quickest ways to find out if there’s any programs is to go to ClickBank.

It’s one of the most popular affiliate marketing platforms, go there and see if there’s any programs being promoted for the niche.

You can go to Shareasale.com and CommissionJunction.com.

If you see a good number of programs or products to promote, it means you’re on to something!

Step 3: Check For Big Instagram Accounts And Facebook Pages Dedicated To That Niche

Let’s use a different example like the “German shepherd dog training” niche.

Go to Facebook and see if there are any big pages there, and not only that but make sure that the pages are active. If it’s a passionate crowd that engages with the pages, that’s a good sign.

Same on Instagram, the more engagement the better.

 Step 4: Check For Reasonable Search Volume With Ubersuggest 2.0 Or Keyword Planner

Recently, Google Keyword Planner hasn’t really been showing there exact search volumes, but it still gives you a ballpark figure of the search volume which is still useful.

So you can use the Google Keyword research tool or you can use one of my new favorite tools, which is the Ubersuggest 2.0 tool.

It was recently acquired by Neil Patel and upgraded in terms of giving more data.

Yes, it isn’t 100% correct but it gives you a reference point to work with.

So, if you want to see if there’s any search volume for your keywords in your niche use any of the mentioned tools.

Still Not Sure About Which Niche To Pick?

My recommendation is to pick a niche that is somewhat interesting to you but is profitable.

In other words, let it be a niche that you have some interest in. You don’t have to have 100 percent interest in the niche, but at least have a little interest.

So that when the time comes where you need that extra motivation, the interest will be there to propel you.

Remember, building a blog is a long-term game and it’s not going to happen overnight.

But, if you do the right things, by following a proven framework, you’ll be able to double your chances of success.

In part 2 of this guide, we’re going to talk about choosing your platform.

Meaning, how you’re going get traffic to your blog.

There are tons of traffic sources online but choosing the right one to start with will save you precious time and effort.

See you there!

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