In part 1 of this blogging course, we talked about how you should go about choosing a profitable niche.
In this guide, we’re going to layout the game plan for getting traffic to your blog.
If no one is reading your blog, you won’t make any money.
No one will see your products or the ones you are promoting.
Yes, it sounds harsh but it’s the reality of this business. Remember, you are building a business and it needs to make money.
You will be providing valuable content to your audience and in exchange for that value you’ll be earning.
Unless, you’re doing a non-profit blog then that’s different.
But if you are doing this course, it’s mostly likely you want to build an income-replacing blog that will give you your dream lifestyle.
So it you’re ready, it’s time to dive in.
Tip: Prefer watching the tutorial for this guide? Press the play button below…
Pick 1 Blog Traffic Source And Master It
If you get this one concept, you will be WAY ahead of new bloggers.
This concept can determine how fast your results come. You should pick one traffic source, not 2 or 3 but 1.
Don’t make this mistake. I’ve seen this mistake over and over.
Even I admit to making this mistake when I just started my authority blog. I was working on this and that traffic source.
I was like a plastic bag in the wind with no specific direction.
Whenever the newest traffic fad would come on the block, I would hop on it. Please don’t make that mistake.
Pick one traffic source, master it and dominate. That’s how you can get much quicker results.
Learn everything about that specific traffic source and you will be able to reap benefits faster than the other bloggers who is just doing everything.
Why You Should Focus On 1 Traffic Source (In The Beginning)
The reasons are very compelling:
- You Will Feel Less Overwhelmed
There’s nothing worse than feeling overwhelmed with no sense of direction.
When you’re doing one platform, you just have one direction (not the band).
You don’t have to spread yourself thin. You will give every bit of energy to that one platform.
- You Will Become A Master Of That Traffic Source
Becoming a master of a traffic platform will make the process much easier for you.
Yes, if it’s a new traffic source that you have never tried before then there’s a learning curve, as does anything in life.
But guess what?
The learning curve will become shorter because you’re doubling down on it.
You will learn everything that you need to know about that traffic source.
And when it kicks in and you’re getting those thousands of visitors, you can confidently branch off to another source.
You can go to different traffic sources knowing that you have a steady stream of traffic already coming in.
That’s how you grow and scale blog traffic. Don’t try to be everywhere.
That’s the worst thing you can do as a new blogger.
The 3 Blog Traffic Sources That Drive Results
The thing about the internet is that there’s no shortage of traffic.
So as a new or even advanced blogger, you have to ask yourself, which one will yield the best results in terms of traffic and revenue for my blog.
For this guide, I’m going to cover 3 MAIN traffic sources that currently have the best return-on-investment.
You don’t want to waste time on a platform that doesn’t convert in sales for your products or affiliate offers.
These are the 3 that I used personally to grow my authority blog and would recommend that you pick one and master it.
Blog Traffic Source #1: YouTube
Now before you close out this page and say that you don’t want to go in camera hear me out.
YouTube is the 2nd biggest search engine on the entire planet. You can’t ignore that and it’s not going anywhere.
Video is becoming the number one consumed content and it isn’t slowing down.
There are tons of data to support that video content will be the number one way to consumed content in 2019.
A big misconception is that you need some Hollywood type production for videos.
If that was the case, 1000’s of YouTubers would be out of business.
All the viewers really care about is that you help solve their problem. And, I’m going to show you how to in a moment.
Note: You don’t have to do YouTube in the beginning, it’s just one of the 3 platforms you can get started with.
The thing about YouTube is that it has a higher conversion rate for sales and email opt-ins.
That’s just how YouTube is!
It has that type of traffic with intent, people who are searching with keywords just like Google.
They are searching for solutions to a problem.
And they want YOU to help them fix it.
If you provide them the solution AND give them value, then you have a higher chance of conversion for your offers (products or affiliate offers).
YouTube is one of the best passive traffic sources. The more your videos age, the more leads and sales it sends.
If you’re into video, you should definitely do YouTube.
Another thing about YouTube is that it’s awesome at brand building for your blog. If you want to dominate your niche, you must do video.
That being said, you have different platforms you can choose from.
But at some point you should do video because it’s one of the fastest ways to become an authority in any niche.
When people see your visual content, they become more attached to you and they trust you more.
Especially, if you go on camera, but again, you don’t have to go on camera.
They’re ways to easily get around that.
Now remember, this is a crash course. It’s impossible to cover everything about YouTube traffic in one post.
I’m just giving you a framework that you can run with. In future posts, I will dive deeper into YouTube.
How To Create Content On YouTube
As I said earlier, you don’t have to be on camera.
You can create videos using PowerPoint just like on my channel. I’m not on camera and for most viewers it doesn’t matter.
They don’t care. At the end of the day they are learning from my videos.
The content is what matters. You can still do well on YouTube even if you don’t want to go on camera.
Even if you don’t want to get it yourself.
You can hire someone from Fiverr to do that. There are tons of channels on YouTube that have done extremely well through the power of Fiverr.
Go on Fiverr and search for voice-over talent. Send the script and they will get it done for you.
If you don’t want to do voice-over type videos, you can do whiteboard animation videos.
You can easily hire someone on Fiverr to get the job done, plus it’s very affordable.
How To Find Video Topic Ideas
Here’s what you should do…
“Reverse engineer your competition’s most popular videos and give a lot more value than them.”
Let’s look at an example.
Let’s say you’re in the “smoothie for weight loss” niche.
Here’s what you should do:
- Type “smoothie for weight loss” in to YouTube search.
- Then you’re going to sort by the most popular videos and see who’s getting the most views and engagement.
- Now you see what’s working, you are going to out-do the competition.
For example, let’s say the top video talks about the “5 smoothie recipes for weight loss”.
What you’re going to do is create a video that talks about “10 smoothie recipes for weight loss”.
Always go bigger than the competition with content.
So, if your competitor is giving 10 tips on a certain topic, you’re going to give 15 tips on that topic.
Don’t try to reinvent the wheel.
See what’s doing well in your Niche and based on that reverse engineer and give a lot more value than the competition.
If you do that, you WILL do well.
How To Get Views For Your YouTube Videos
Okay, so you found your video topic idea and created the video.
You want to make sure users actually find your videos. As with any platform, there are different optimization techniques.
- Always put the main keyword in the title of the video.
This is VERY important because it’s one of the first things that the google crawlers read about the video file.
- Use the keyword as the name of your video file BEFORE upload.
If you are targeting “smoothie recipes for weight loss”. Before you upload the video, you would name the video the keyword.
In this example, it would be “smoothie-recipes-for-weight-loss.MP4”
This gives you an extra edge as you’re giving more meta data to YouTube about your video.
- Write a description between 100 to 300 words including your keywords a few times.
When writing the description don’t over-do it with keywords. It should highlight what the video is about.
If you pump the description with too much keywords, you’re going to get banned.
YouTube is getting very advanced and if they recognize that you’re spamming, you’re going to get a strike on your channel. So, don’t do that.
- Name the thumbnail image file the keyword you are targeting.
Before you upload a thumbnail for your video, make sure to name the image file the keyword itself.
So as with the previous example, it would be “smoothie-recipes-for-weight-loss.JPEG”.
That’s the basics of YouTube optimization and this is basically how you can dominate YouTube.
There’s no rocket science thingy to it.
You just need to do these basics and you will do well there.
Blog Traffic Source #2: Pinterest
Let’s talk about this platform that’s a traffic goldmine for bloggers.
I myself have done extremely well on that platform for my authority blog. And I’ll be writing about more about Pinterest marketing in the very near future.
Since recently, Pinterest overtaking Facebook in terms of referral traffic volume to websites according to the 2017 report from Shareaholic.
Think about it for a second.
Facebook used to be the king of referral traffic, now they’re slowly getting dethroned by Pinterest.
If you’re not doing paid ads on Facebook, you’re not going to get any traffic.
And, if you do get any traffic, it’s going to be a far-cry from what you used to get now that Facebook has killed organic reach.
It doesn’t matter how many likes your page has, if you want your posts to reach your followers on Facebook, you must pay.
I know it sounds bad but Facebook is a business and they will try to siphon as much revenue from their platform as long as they are relevant.
As with any platform, you have to adjust.
On Pinterest the organic reach is doing very well right now. So, if I was to choose a platform as a new blogger, I would focus on Pinterest.
Currently, it has 200+ million active users and it’s growing very rapidly.
So why is Pinterest traffic more valuable than Facebook and Instagram’s?
One word: Intent.
No one goes to Facebook and Instagram and search with keywords.
People go to Pinterest to search, save with the intent to purchase something. About 73% of them have bought something they saw on the platform.
That’s Great But What is Pinterest Exactly?
Pinterest is basically a visual search engine where people search using keywords just like Google.
Google and Pinterest are very similar.
The only difference is that Google doesn’t have the visual aspect as Pinterest.
So, if someone asks you what Pinterest is, you can say it’s a visual search engine.
As a content marketer you have to appeal to people’s visual senses.
Pinterest works extremely well for visual niches.
If you’re in the health and fitness, recipes, home and décor or anything that has to do with visual content, you can do extremely well there.
When you pin something on Pinterest you get thousands of Impressions and clicks.
That’s huge for brand visibility, which is becoming a big thing right now.
How To Optimize Pinterest Pins For Blog Traffic
Let’s look at some Pinterest optimization hacks you can use to speed up your results.
Note: Remember, we can’t cover everything in just 1 post but I’m just giving you what is needed (without the fluff) to get started right away.
- Label your boards with keywords and optimize for user intent
Let’s go back to the “smoothie for weight loss” keyword. In this case, you would name one of your boards that phrase.
- Use the autosuggest for keyword ideas
Example time again.
Go to Pinterest and you type “smoothie recipes”.
It’s going to autosuggest some keywords based on that general term. Never guess keywords, use the ones Pinterest suggests as they know what users want.
- Write a pin description
The pin description should be between 100 to 250 words including keywords one to two times. It’s the same thing with YouTube description.
You don’t want to overdo it, it will trigger the spam bot.
You just want to give Pinterest enough data about what your pin is about.
The description should be original. Don’t copy and paste from somewhere else, that’s plagiarism.
- Include a Call-To-Action in Image.
When you create images make sure to include a CTA.
For example, at the bottom you can say “click here to read more”. This increases the click-through rate to your blog.
Remember, you’re creating value and you want them to read the value that you worked so hard to create.
Blog Traffic Source #3: Google Search
Yes, good ole Google search.
It’s THE best and highest converting traffic you can ever get to your blog.
Google will always be the best traffic source but that doesn’t mean the others previously mentioned aren’t high quality.
It’s just that people go to Google to solve their problems.
Even the term Google in the queen’s oxford dictionary means “ to search for information about something or someone”.
People are searching for your content.
They want something actionable that can solve the issue.
So, if you’re writing good content and people land on your blog, you will have higher conversion rate for whatever offer you’re recommending.
Plus, they will be more engaged on your site.
I know, I know search engine traffic takes a while to kick-in. But the effort is well worth it.
There’s no other platform that can compete with them in terms of volume and passiveness of the traffic. If you niche down properly, you should be able to rank for some long tail keywords in a few months.
You must niche down to compete against the big guys. Pick a sub-topic pick and dominate it.
Google SEO is a whole new blog post by itself. I will be putting out a guide very soon.
But the MAIN thing is that at the end of whatever content you create the user should be satisfied.
“If you satisfy the user by answering their questions thoroughly, you will inherently satisfy Google.”
Yes, there are some other SEO hacks to implement but that will be another guide.
So Which Platform Gives You Faster Results?
Honestly, I wouldn’t pick any platform in terms of time frame for return on investment.
But if I were to choose starting over I would pick Pinterest. Create native pins and dominate Pinterest. But again, that’s just me.
If you are into videos then create YouTube content and send the traffic to your blog.
Just pick the platform that you’re comfortable with.
Yes, there are more platforms, but I picked these three because they are the 3 highest converting and they are not going anywhere anytime soon.
The more value you give, the bigger the rewards.
It’s not going to happen overnight but with consistent action the results are inevitable.
Again, pick one platform and just dominate it.
I know I sound like a broken record but it’s a simple rule that most new bloggers don’t follow.
When you start getting traffic, you can scale to other platforms. That’s how you slowly build a 6-figure blog, getting thousands or millions of visitors per month.
In part 3, we’re going to talk about how you’re going to monetize blog traffic.
Not every monetization method works for every blog. Doing the wrong one can set you back big time.
So we’ll get into that next.
See you in part 3.